Medical advertising in times of network medicine

Authors

Abstract

This article aims to evaluate doctors’ knowledge on medical marketing through a prospective crosssectional study, using a self-applied questionnaire that included sociodemographic data, knowledge and
opinion on the topic. Results show that 60.7% and 67.5% of doctors graduated from private and public institutions, respectively, claimed having no contact with the subject during their undergraduate studies;
62.9% said they had faced difficulties due to lack of knowledge regarding the topic; and 94.5% felt the need to learn more after answering the questionnaire. The participants showed good knowledge, with specific difficulties regarding the dissemination of works, products and population-wide health warnings. In conclusion, undergraduate courses should include the topic in their formal curriculum and elaborate more objective educational measures.

Keywords:

Marketing of health services. Ethics, professional. Education, medical.

Author Biographies

Ana Carolina Fernandes Dall'Stella de Abreu Schmidt, Universidade Positivo

Graduanda em Medicina

Gabriela Bianca Manfredini, Universidade Positivo

Graduanda em Medicina

Luara Carneiro de Brito, Universidade Positivo

Graduanda em Medicina

Marilia de Souza Penido, Universidade Positivo

Graduanda em Medicina

Paulo Henrique Buch, Universidade Positivo

Graduando em Medicina

Kátia Sheylla Malta Purim, Universidade Positivo

Professora Doutora Titular do Curso de Medicina
Vol. 29 No. 1 (2021): Revista Bioética 29(1)

Published:

2021-04-05

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How to Cite

1.
Schmidt ACFD de A, Manfredini GB, de Brito LC, Penido M de S, Buch PH, Purim KSM. Medical advertising in times of network medicine. Rev. bioét.(Impr.). [Internet]. 2021 Apr. 5 [cited 2024 May 11];29(1). Available from: http://www.revistabioetica.cfm.org.br/revista_bioetica/article/view/2381